Is romantic love a code, a script, a narrative or a delusion Essay

Is romantic love a code, a script, a narrative or a delusion - Essay Example The paper "Is romantic love a code, a script, a narrative or a delusion" analyzes is romantic love a code, a script, a narrative or a delusion, or, all of the above. Romantic love can be viewed in different ways, often depending on each individual, his experiences, his status, and his perceptions. Romantic love can therefore be viewed as a code, also a script, a delusion, or all of the above. As a script, love is not original, as it proceeds from others, including books and friends. Love is a amalgamation of amorous declarations, and it mimics images and representations from films, literature, text, poems, biology, and spirituality. As a script, it enacts rituals and conventions. It also arises from books and encounters where the same things are read, heard, and spoken. Love has a settled discourse because it is supported by historical elements, making it an adventure in some ways. Stages relating to love include instantaneous rapture, then a series of encounters. The encounters incl ude various encounters where individuals go on dates, exchange calls and/or letters, and have brief trips. At which point, the ‘lovers’ explore the perfect qualities of the other person. There are sweet qualities at these beginnings of the relationship, and this is the interval period during idyllic moments. These moments take on an identity based on its opposition to the period which follows where there are moments of pain, anxiety, suffering, distress, embarrassment, and deception. At this point, there is a persistent threat. of a possible downfall which may overcome a person. In some ways, love is also a delusion and a madness. Love often takes place with the amorous subject indicating that he is going mad with love, and that he is mad to be in love. He admits that he is insane in his own eyes and is also conscious in his madness. All lovers are mad at some point, delusional too (Barthes, 1984). As such, they are likely to do mad things. There are many incidents in f ilm and in literature illustrating such madness. Romeo and Juliet were mad to reach the point in their life where Juliet agreed to take in a potion to stop her heart and feign death, and Romeo has taken on qualities of madness as he too reaches a point where he commits suicide in the hope of joining Juliet in the afterlife. Delusions are associated with love, especially in terms of the feelings and thoughts which people associate with it (Barthes, 1984). People in love may be deluded enough to think that the other party is also in love with them. As such they are prone to make interpretations of the other person’s actions and words in order to fit their delusion of love (Turkle, 2011). This may be seen in overly eager fans of celebrities which often believe that the words, songs, and actions of their favourite actors or singers are meant for them. John Hinckley, Jr. for example attempted to assassinate Pres. Ronald Reagan in an attempt to impress Jodie Foster (Buss, 2000). He was delusional in the belief that he would be able to prove his love to Foster by assassinating President Reagan. Love is also a catastrophe in the sense that the lover views himself in a trap where he cannot escape, in a trap where he is doomed to destruction. Under these conditions, the lover is likely to be carried away by his emotions, asphyxiated by it, likely to feel

Future Of Furniture Companies With Blue Ocean Strategy Essay

Future Of Furniture Companies With Blue Ocean Strategy - Essay Example The water is becoming redder as stores try to win customer dollars. To endure at all, it is not sufficient that the company is good; but it has to be something beyond being good. Blue Oceans has to be created and cultivated so that companies will succeed. Following Blue Ocean, strategies are not pipe dreams. Accurately carried out, they are practical, restricted risk strategies for methodically following and conquering unchallenged Blue Oceans. A very good example of furniture retailers who used Blue Ocean strategies to their benefits is the IKEA. It is an American retailer of furniture. Before IKEA entered the furniture market, the retailers like Thomasville, Rooms To Go etc., believed in high priced furniture and retaining their old customers by providing them with lots of services. But IKEA did not believe in such a strategy. IKEA extended reasonably priced furniture with a good assortment and above average quality followed with little customer service. This helped IKEA to create a blue ocean for them and they became the single retailer of low priced high selection furniture.The company eliminated the idea of retaining old customers by trying to reach customers who were new. In addition, to this IKEA also can create new customers by not focusing on customer differences; instead, they can develop on the powerful commonness’s in what buyer’s measure. 's in what buyer's measure. This will help the companies to develop beyond the existing demand and create more demand thus bringing in customers who were not there before (Kim W.C. et all, 2005.Pp 101-102). There is yet another area of Blue Ocean, which IKEA can venture in the future. Sometimes some companies are prepared to challenge the functional-emotional direction of their industry; they frequently find new market space. It can be observed that sometimes many companies offer many additional products with the main product, but if these additions are stripped off and the actual product is provided at a lesser cost, then such an act would surely bring in more customers. On the other hand, functional sloping industries can repeatedly instill commodity products with new life by contributing a dosage of sentiment and, in so doing, can rouse new demand (Kim W.C. et all, 2005.Pp.69-70). In the same way, IKEA instead of giving any additional product or service can just sell their main products for lesser cost thus bringing in more and more customers. Yet another success for IKEA is through creation and this is through its instruction booklets, which is released with every assembly-required item that a consumer buys from the store. In these instruction booklets, IKEA attempts to demonstrate the process instead of explaining it in words. In reality sometimes, the instructions are with out any words at all. This is done just to show or emphasize the ease with which to construct IKEA furniture and this way the furniture company can save on translation costs too. Furniture companies can also look across its alternative industries. For furniture, stores new retail outlets in places where there are no such shops will have to be developed. Innovations on the part of the furniture manufacturers will create Blue Oceans for them. They will have to look beyond their industry and seek alternatives (Kim W.C. et all, 2005.Pp 49-50). IKEA furniture can also secure its future by reducing its cost of production by a method called collaborating. This way the company can meet its target cost easily. Actually,